moral panics - Stanley Cohen (1972 ) 

in gta 5 there are negative views of women like sexism and prostition which might make people believe that this is how society is which would negatively effect and there is racist language with that might influence people

hypodermic syringe ( adorno / Packard ) ( 1979 

there is a mission in gta 5 where torcher is glorified and made the player commit the torching which could influence others to commit the copy the actions in real life and cause harm to others or themselves 

desensitisation ( Craig Anderson 2007 )

there is a lot of violence in gta 5 with being able to kill any person you want and get rewarded for it in a mission if you kill someone you get money for it which will desensitise people to violence and if they see it they might not react in the way they should to it 

cultivation theory ( mean world syndrome - Gerber and gross ( 1979) 

there is lots of vilance in gta 5 with your character being able to choose from a lot of different weapons with guns knifes to kill anyone in any way which will make it the norm for people to have weapons and killing people with no conscience 

Laura mulvey (1975)

earp and Katz (1999) 

butler ( 1993 ) 

alvarado (1987) 

jobs

 account mangier 

An account manager is the liaison between an agency and its clients. She oversees the agency-client relationship, determining clients’ needs—what they’re looking to achieve short-term and long-term—and ensuring the agency delivers. Also on Media bistro 10 Digital Skills Every Media Pro Needs to Master “How I Found a Job Using Social Media” 

£36,595 per year

production assistant 

A production assistant, also known as a PA, is a member of the film crew and is a job title used in filmmaking and television for a person responsible for various aspects of a production. The job of a PA can vary greatly depending on the budget and specific requirements of a production as well as whether the production is unionized.

26,000

folly artist 

A Foley artist is a person who re-creates sounds for film, video, and other media in post-production to enhance audio quality. They replace sounds that cannot properly be recorded on set. Foley studios have viewing screens, and props, as well as recording equipment to record sounds as they watch the film.

52,000

lo6 regulation and media effects

 20 marks 

last question / do first 

spend 40 minutes on it 

debate / both sides 

negatives and positives effects 

10 level 2 basic 

16 - 20 marks existent 

quote will be the question 

it needs to be resent 5 - 10 years max 

reasons for complain 

Nicole schezizinger 2019 

pre watershed 

effects on children 

choice of mise en scene costume / gestures 

negative 

promicus behaviour of a female 

young children might mimic what she dose and costumes 

think ideal self ( carl rogers 1980) 

moral panic 

sexualised ( lawer mulvi 1975 ) 

unrealistic beauty standards 

positive 

brand 

post feminist woman 

promoting herself 

female empowers 

active audience theory 

gauntlet 1995 

filter and adapt 

we can separate the good from the bad 

intelligent enough to not copy every thing we see on screen 

James crashes dilibralty to get a car away from them 

mcquail 1972 + blumer - Katz 1975

use and gratification 

we use media to full-fill different uses 

suvalnce - learning about the world - raising awareness 

escapism - escaping reality - shared exspirance with audience 

personal identity - ideal self / partner call rogers (1980) 

social interaction - using media products to build relasionsips with others 

genre offers pleasures rick Altman 1999 

hall 1980 

preferred reading - what dose the producer want you to understand 

negotiated reading - make you own opions about it 

oppositional reading - don't agree with the product 

finding an escape in doing anything you want with no consequence 

regulation 

pegi 

what rating did gta 5 gain and why 

18 

violence, drug use, murder, prostition, language, kidnaping, suiside 

rob a jrly shop and gas everyone in it with guns 

one of the main charitors kidnaps someones wife and ties them up 

you can sell drugs for profit 

kill anybody you want 

video games so its animated 

lo3 Representation theory

 Representation 

1 gender representation (stereotypical or challenged) 

2 ethnicity 

3 chararcor tipes (damsel - heroic protagonist - antagonist - 

4 class 

5 location 

ideal self / ideal partner carl rogers 1980 is about how charicors are mediated as a role model or attractive to appeal to an audience 

exam questions 

second question you answer 

spend 20 minutes to answer et 25 minutes 

analyse = giving examples and explaining the meaning in your chosen product effect on the audience and why 

production tecnice - mise en scene / camerawork / editing / sound 

media language / micro elements / production tecneaks 

connotes / implies / represents 

denotation / see / hear  

enigma 

verisimilitude 

tention 

empathy 

spectacle 

6* analyse how the product techniques are used to create meaning in a media product you have studied [12]

6* Analyse the concept of 'representation' in a media product you have studied [12]

Tim O'Sullivan et al. (1998)

all representations therefore have ideologies behind them 

ideology = set of views and beliefs that we all recognise 

 British 

Aston Martin DB5 which is a classic car made from 1963-1965 with it also being an incredibly rare car with only 300 left from production and in this film also very British

gender 

Tracking shot to show what James Bond is going and doing like we are following him doing action and fighting lots of people on his own 

 wealth 

Aston Martin DB5 which is a classic car made from 1963-1965 with it also being an incredibly rare car with only 300 left from production and in this film also very British

overcoming odds 

Richard dyer (1983) 

audience should question the representation they see in media texts 

if sterotipcal or changed mention 

steroidal 

there is also the “male gaze” which has the effect on the audience that this woman is sexualised at the start of this film the gender roles for “James” and “Madilen” are very classic gender roles   

challenged

there is a person of colar in a role of power being a spy too is shown from a low angle

Laura mulvey (1975)

In no time to die Madlyn is seen wearing little clothes at the start of the film when she is swimming in Italy this connotates about how Laura Mulrey (1975) said that women in films are “sexualised”

Stuart hall (1995)

non-white as 'the other'

minority miss represented

camerawork the other spy is a minority and gets less screen time and not the main charitor for doing the same job

Earp and Katz (1999)

men have a pathilcoal need for control and violence

justerpostion

guns aim and condition

lo3 sound

 as with other micro elements media language sound creates a lot of meaning especially emotion from the audience. sound help the audience feel a certain way

common emotion from sound 

fear, empathy, enigma, pain, tension, spectacle  

types of sound 

diegetic herd by the characters and the audience (natural sounds) dialog, sound effects (sound to support action) vicissitude diegetic voice over 

screeching of tires honking horns /sense of urgency tension 

non diegetic only the audience can hear (added on top) voice over, music lyrics /incidental music no lyrics  

fast-paced music up tempo loud / adenain urgency 

sting / sound used as punctuation signal a enigma

 

lo3 editing

 editing envoves mipuation of video and audio to make it fit the desired theme and mood 

cutting footage and orgmaisng footage to create narrative 

post production 

take out footage that is not needed 

eyeliner match 

shot revercse shot structures 

transitions 

continuity editing 

editing that is continuous in creating a narrative for the audience to understand 

shot reverse shot structure 

cut from one shot to another and back again 

commonly in conversation between two characters 

heroic protagonist + H P = equality and team work 

H P + antagonist = a power struggle, enphysiser juxturer position ( good v bad ) 

the shot reverse shot between the H P + A included a cut of a low angle to a high angle to connote the imbalance in power 

action match 

happen in action scenes 

one movement multiple shots 

conotes domonace and controle 

cross cutting 

cutting from one location to another location 

( MEANWHILE) 

enfersice teamwork 

insert shot 

focuses on a significant prop / iconography 

enphysise the important / inginma 

wide then close 

eye line match

look off screen 

cuts to what they see 

could be a clue that they worked out 

prop or other person 

 There is a high angle that conotots that he is weak and small and powerless and weak against the antagonist 

Low angle marking James Bond seam like the hero and strong and powerful against the antagonist 

Wide shot to show the background to the shot with the forest in the background to show its unpopulated and empty space 

Extreme close up showing that James Bond is worried and scared of the antagonist with him kidnapping madilns child and her 

Tracking shot to show what James Bond is going and doing like we are following him doing action and fighting lots of people on his own 

There is also a tilt show showing that the shot was upside down but slowly tilts to the right way up which shows that 

lo3