gender

 gender roles 

female 

mother

wife 

objet of desire 

weak 

socially needy 

user 

male 

father 

husband 

provider 

strong 

inderpendent 

creator 

  sex sells 

ideal self modlels and celebrates 

fragrance and fashion industry have rarely varied from this in their modern advertising 

ideal self 

The consumer's perception of who she would ideally like to be

intertextuaity 

The use of intertextuality in advertising is a conscious strategy that keeps viewers busy in the interpretive activity and thus makes ad texts attractive and memorable. In an advertising text intertextuality has numerous possibilities for existence and complicating the textual fabric.

pastiche 

Pastiche is a very popular advertising technique often used to induce shock, and the consequent publicity.

endorsement 

Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.

call to action 

is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says "Buy Now,"

  

its aimed at men 

specific to men 

big 

has a sports stadium in the background 

not for women