conglomerate
biggest company in the media
made up of different subsidiaries owned by the conglomerate
Disney
film
theme parks
TV
animation
marvel - comics TV films
subsidiaries can be a conglomerate
advantages
lots of different income streams
brand name - established
cheaper easier to produce and distribute your product
wider range of audience mass audience
one own 2 different media cross media ownership
vertical integration
this means a conglomerate has the ability to
produce
distribute - advertising and marketing
exchange - audience pays to asses the product
BY YOUR SELF
due to there subsidiaries
the value chain
horizontal integration
distribution stage
conglomerate can distribute there products on multiple platforms that they OWN
synergy - cross platform
independent
not dependent on people
working on your own
complete opposite to a conglomerate
dose not own subsidiary
disadvantage
more expensive to distribute products
can only produce
conglomerate get involved to distribute
warp films
don't own different platforms unlike a conglomerate
distribution is the most expensive part
not as many resources
subsidies
joint venture
Chanel 4 - conglomerate
tv films
audiences
comglomarte
mass
- higher production value
bigger budget
action
blockbusters
inderpendent
nich sperchlist intrests
specific
horror
cheap to produse
social realism
-realistic
- people society
public service broadcaster
public - available mass
service - product
broadcaster - disturbing tv radio
biggest example of psb - bbc
funded by the tv licence
remit - licence responsibly
educates inform entertain
produce and distribute multiple times of content
tv radio
bbc mass targeting
bbc cross Meada ownership
psb is not allowed to make a profit
pre-prodution - planing befor the produton
wrighter
hiring actors
producer
costume designer
location scout
production - putting your planing into action to produce the assets
cameraman
director - actors cameras
sound engernir
actors
post prodution - editing and putting the product together
editor
social Medea manager
broadcaster
viual effects
rado show
pre production
scriped wrighter
producer
presenter
production
presenter
sound person
post perdition
jingle
music editor
magisne
pre
researcher
phototherapy
graphic designer
reporter
produton
researcher
phototherapy
graphic designer
reporter
post
researcher
phototherapy
graphic designer
reporter
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