Thursday, September 8, 2022

lo1 ownership and integration

 conglomerate

biggest company in the media 

made up of different subsidiaries owned by the conglomerate


Disney 

film 

theme parks 

TV 

animation 

marvel - comics TV films 


 subsidiaries can be a conglomerate 

advantages 

lots of different income streams 

brand name - established

cheaper easier to produce and distribute your product   

wider range of audience mass audience 

one own 2 different media  cross media ownership 


vertical integration 

this means a conglomerate has the ability to 

produce 

distribute - advertising and marketing  

exchange - audience pays to asses the product 

BY YOUR SELF 

due to there subsidiaries 

the value chain 


horizontal integration

 distribution stage 

conglomerate can distribute there products on multiple platforms that they OWN

synergy - cross platform 


independent

not dependent on people 

working on your own 

complete opposite to a conglomerate

dose not own subsidiary


disadvantage 

more expensive to distribute products 

can only produce 

conglomerate get involved to distribute   

warp films 

don't own different platforms unlike a conglomerate 

distribution is the most expensive part 

not as many resources 

subsidies 

joint venture 

Chanel 4 - conglomerate 

tv films 


audiences 

comglomarte 

mass 

- higher production value 

bigger budget 

action 

blockbusters 



inderpendent 

nich sperchlist intrests 

specific 

horror 

cheap to produse 

social realism 

-realistic 

- people society 

 


public service broadcaster 

public - available mass

service - product 

broadcaster - disturbing tv radio 

biggest example of psb - bbc 

funded by the tv licence 

remit - licence responsibly 

educates inform entertain 

produce and distribute multiple times of content 

tv radio 

bbc mass targeting 

bbc cross Meada ownership 

psb is not allowed to make a profit 


pre-prodution - planing befor the produton 

wrighter 

hiring actors 

producer 

costume designer 

location scout 


production - putting your planing into action to produce the assets 

cameraman 

director - actors cameras 

sound engernir 

actors 


post prodution - editing and putting the product together 

editor 

social Medea manager 

broadcaster 

viual effects 


rado show 

pre production 

scriped wrighter 

producer 

presenter 


production 

presenter 

sound person 


post perdition 

jingle 

music editor 



magisne 

pre 

researcher 

phototherapy 

graphic designer 

reporter 


produton 

researcher 

phototherapy 

graphic designer 

reporter 



post 

researcher 

phototherapy 

graphic designer 

reporter 



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revision

lo1  disney  cross mieda ownership  owns subsidiary's  films  print  tv  lots of money  target a mass audance  horisontal intégration cr...