traditional methods
- billbords
- radio
- newspaper
- tv
- cinema
still used today
used by conglomats because they have the revenue stream to afford it
expensive
good way of targeting a mass audience
digital methods/ viral marketing (online)
difference digital can reach a wider audience of people
- website
- social Medea
- steaming platform
cheaper and quicker than traditionally
technical convergence ( coming together ) in one place
mobile
Web 2.0
advertise
apps
create and distribute things
communicate
film
tv
video games
radio
black box devices
any device that acses lots of a Medea
digital natives ( population who grew up with tecnolucal advancements)
digital immigrants ( population who lived before the tea advancements )
Henry jenkins (2006) we now live in a convergence culture
above the line
targiting the masses
billboard
cinema
radio
social meada
more expensive
below the line
niche
personal
advert in a niche magisine
personal ads online
pop up adverts
suggested post on social media
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