trailer - main characters sound non diegetic music villein places title grahics non-linear naive structure transition spectacle and inigmer close ups
codes and conventions
ingredient that make up a specific genre of product
macro meanings (the wider context in regard to social and cutual issues)
genre
narrative
representation
micro meaning
mise en scene
camerawork
editing
sound
how we understand the genre or narive is based on how the 4 micro meaning have been used
micros are used to understand macro
mise en scene and the fantasic four
French for everything within the frame (everything you can see)
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