20 mark 

• 40 minutes 
• passive and active audiences 
• gauntlet 1995 filter and adapt 
• altman 99 pleasures 
• argue both sides 
• regulatory bodies
• examples 
• online age parental controls 

theorists date full name 

active and passive 

• active positive entertiment 
• mcquail uses and gratigfection escapism survaulencs personal identity 
• hall perfired reading 

• passive 
• Anderson desensitisation 
• placard adorno hypodermic seringe easily injected with negative imagers and themes Netflix parental control 24/7 access most perents are digital immigrants and children are digital natives 
• cohen morel pannics 
• Ferguson no negative effects of accessing media procucts 
• Katz male chaticors vilent 
• mulvy unrealisic buity standers 

representation 

• how people and places are presented in the mida 
• gender 
• sexuality 
• race 
• tipes heroic protagonist antagonist prince prinsess
• mulvey male gaze 
• earps and Katz violence and control 
• said - how people of color funny sorry for violent 
• sterotipcal or challenged 
• dyer representations should be questioned 
• karl roggers - ideal self partner 

narrative

• story 
• charitors  
• antagnist 
• binary opsitions strous 
• todro simlar strures 
• 3 stages equlibruium, disequilibrium reselution 
• therey out of 4  

above and below the line advertisng 

• tv billbords raido 
• obove the line mass audance
• targed advertsing 

web 2 

• interative web 
• tecnoligy has converged 

prs music