lo2 Distribution in the online age + KTA 4

 1. download

copy (data) from one computer system to another, typically over the internet. having a physical copy of a media product on a device - a film - can take up a lot of storage 

2. stream 

2. transmit or receive (data, especially video and audio material) over the internet as a steady, continuous flow. accessing it from its platform 

3. simulcast - simultaneous  broadcasting 

a simultaneous transmission of the same program on radio and television, or on two or more channels.

4. VOD

video-on-demand (VOD), technology for delivering video content, such as movies and television shows, directly to individual customers for immediate viewing. - platform we can stream products from 24/7 - Netflix 

5. Time shifting 

Time shifting is the recording of programming to a storage medium to be viewed or listened to after the live broadcasting.

6. Debate - fragmented audiences

Audience fragmentation describes the extent to which audiences are distributed across media offerings. Traditional outlets, such as broadcast networks, have long feared that technological and regulatory changes would increase competition and erode their audiences.

1. tv 

now it can be accessed anywhere 

traditionally tv licence and printed schedule of when things are had to be watched on a tv 

2. film 

now can be accessed from lots of different devices 

traditionally needed to go to the cinema to watch films 

3. video game 

now can just be downloaded 

traditionally needed a disc to play 

4. newspaper 

now can be accessed online 

traditionally needed to go to a newsagents 

5. radio 

now can listen to it anywhere on lots of devices 

traditionally needed a radio player 

6. music

now can be steamed anywhere 

traditionally recorded player and records needed 

KTA 4 

when TVs where first introduced they where big with a small screen and in black and white and you could not time shift shows that you are watching and limited amount of channels now they are in very high quality and not in black and white and there is now a fragmented audience to watch shows. music at first you had to buy a record player and any song you wanted you had to go to a shop and buy now it is all on you phone so it is portable and can be accessed anywhere and can be . film you had to go to a cinema to watch a film now you can stream any film from lots of different devices and can be downloaded and watched even without WiFi. 

KTA 3 traditional and viral marketing

 

tradition methods 

viral 

they both work together because it reaches a wider audience because its on things that everyone looks at and if you have seen it before in another place it reminds you to watch the product 

it can target serton people who might buy the product 

Unit 1 KTA 3: Traditional and virtual marketing

 

it sucsefuly promotes the meaida product by beaying seen everywhere and promoted so poeple are reminded 

  

lo1 institutions and ownership

lo2 Traditional and Virtual Advertising

 traditional methods 

• billbords 
• radio 
• newspaper 
• tv 
• cinema 

still used today 

used by conglomats because they have the revenue stream to afford it 

expensive 

good way of targeting a mass audience 

digital methods/ viral marketing (online) 

difference digital can reach a wider audience of people 

• website 
• social Medea 
• steaming platform 

cheaper and quicker than traditionally 

technical convergence ( coming together ) in one place 

mobile 

Web 2.0 

advertise 

apps 

create and distribute things 

communicate 

film 

tv 

video games 

radio 

black box devices 

any device that acses lots of a Medea 

digital natives ( population who grew up with tecnolucal advancements) 

digital immigrants ( population who lived before the tea advancements ) 

Henry jenkins (2006) we now live in a convergence culture 

above the line 

targiting the masses 

billboard 

cinema

radio 

social meada 

more expensive 

below the line 

niche 

personal 

advert in a niche magisine 

personal ads online 

pop up adverts 

suggested post on social media 

 tv 

channel 4 

Friday night dinner 

inbertwers 

grate British bake off

KDOC-TV

religious tv 

radio 

bbc 

bbc radio 1 

bbc radio 4 

bbc radio 3 

Classic FM 

film 

Disney 

marvel 

inside out 

Moana 

warp films 

print and publish 

the guardian

positive News

video games 

rockstar games 

gta 

red dead redemption 

• Blendo Games.
• gravity bone 

web 

google 

music 

universal music group 

XL Recordings

adele 

visualiation diagram - print the layout of a product pages and navigation   

sight map - viual representation of the planned layout of a website or app in terms of pages and navigation 

gender

 gender roles 

female 

mother

wife 

objet of desire 

weak 

socially needy 

user 

male 

father 

husband 

provider 

strong 

inderpendent 

creator 

  sex sells 

ideal self modlels and celebrates 

fragrance and fashion industry have rarely varied from this in their modern advertising 

ideal self 

The consumer's perception of who she would ideally like to be

intertextuaity 

The use of intertextuality in advertising is a conscious strategy that keeps viewers busy in the interpretive activity and thus makes ad texts attractive and memorable. In an advertising text intertextuality has numerous possibilities for existence and complicating the textual fabric.

pastiche 

Pastiche is a very popular advertising technique often used to induce shock, and the consequent publicity.

endorsement 

Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people. Such people advertise for a product lending their names or images to promote a product or service.

call to action 

is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. Calls to action can be as direct, such as a button that says "Buy Now,"

  

its aimed at men 

specific to men 

big 

has a sports stadium in the background 

not for women 

lo4 and lo5

 demo-graphs

age 

ethnicity

gender 

class status 

hobys 

interests 

lifestyle 

radio 4 old prar for the day 

radio 1 younger new music 

bbc 2 older antics roade show 

6 am 1 am 

with garfdening shows 

bbc 3 younger top gear 

7;am till 3;15 

 

 mind map 

easy 

no organisation 

contractual 

a contactual brief is a type of brief whereby the production company goes in to a contarct with the client to produce. if the production fails to meet the requirements of the brief they may face legal issues as a result 

negotiated 

this type of brief will be brought up if the prodctions is a co-opeve brief given to tow or more Medea companies working on the same project it allows any issues between them to be discussed about the brief or anything that would like to clear up with the client. 

though the negations the brief can then be changed in the order to suite everything party taking part in the production. this could be anything from changing the appearance of the product to changeing the productions content as well as keeping it to the guidelines set in the brief 

informal 

verbal, agree not recorded 

tender 

a company will pitch to another and the one that best suits will be chosen 

formal 

when the client tells the Medea company exsatly what they want 

informal 

not legally binding 

not written down 

could be presented diffently 

can be dissplayed in different ways 

lo1 ownership and integration

 conglomerate

biggest company in the media 

made up of different subsidiaries owned by the conglomerate

Disney 

film 

theme parks 

TV 

animation 

marvel - comics TV films 

 subsidiaries can be a conglomerate 

advantages 

lots of different income streams 

brand name - established

cheaper easier to produce and distribute your product   

wider range of audience mass audience 

one own 2 different media  cross media ownership 

vertical integration 

this means a conglomerate has the ability to 

produce 

distribute - advertising and marketing  

exchange - audience pays to asses the product 

BY YOUR SELF 

due to there subsidiaries 

the value chain 

horizontal integration

 distribution stage 

conglomerate can distribute there products on multiple platforms that they OWN

synergy - cross platform 

independent

not dependent on people 

working on your own 

complete opposite to a conglomerate

dose not own subsidiary

disadvantage 

more expensive to distribute products 

can only produce 

conglomerate get involved to distribute   

warp films 

don't own different platforms unlike a conglomerate 

distribution is the most expensive part 

not as many resources 

subsidies 

joint venture 

Chanel 4 - conglomerate 

tv films 

audiences 

comglomarte 

mass 

- higher production value 

bigger budget 

action 

blockbusters 

inderpendent 

nich sperchlist intrests 

specific 

horror 

cheap to produse 

social realism 

-realistic 

- people society 

 

public service broadcaster 

public - available mass

service - product 

broadcaster - disturbing tv radio 

biggest example of psb - bbc 

funded by the tv licence 

remit - licence responsibly 

educates inform entertain 

produce and distribute multiple times of content 

tv radio 

bbc mass targeting 

bbc cross Meada ownership 

psb is not allowed to make a profit 

pre-prodution - planing befor the produton 

wrighter 

hiring actors 

producer 

costume designer 

location scout 

production - putting your planing into action to produce the assets 

cameraman 

director - actors cameras 

sound engernir 

actors 

post prodution - editing and putting the product together 

editor 

social Medea manager 

broadcaster 

viual effects 

rado show 

pre production 

scriped wrighter 

producer 

presenter 

production 

presenter 

sound person 

post perdition 

jingle 

music editor 

magisne 

pre 

researcher 

phototherapy 

graphic designer 

reporter 

produton 

researcher 

phototherapy 

graphic designer 

reporter 

post 

researcher 

phototherapy 

graphic designer 

reporter 

Unit 1 exam details

 understand how digital Medea operate and distributed 

exam January 2023 

2 hours 

80 marks 

distinction A

mert C

pass E 

Lo1 starter task

 Tv :itv bbc 

Radio: bbc bower meada capital 

Film : dreamwoks 

Print : the gardan 

Vidogames : activishon 

Web : Microsoft Facebook 

Music : universal music  Spotify iland records Sony bmg